Molecular Biology Essays - Biology, Molecular Biology, Microbiology

Molecular Biology Molecular Biology Abstract The bacterium used in this lab, Escherichia coli (or E. coli) is an ideal organism for the molecular geneticist to manipulate. It can easily be grown in suspension culture in a nutrient medium such as Luria broth, or in a petri dish of Luria broth mixed with agar (LB agar) or nutrient agar. Genes can be transferred between bacterial in three ways: conjugation, transduction, or transformation. Bacterial transformation involves transfer of genetic information into a cell by direct uptake of the DNA. During gene transfer, the uptake and expression of foreign DNA by a recipient bacterium can result in conferring a particular trait to a recipient lacking that trait. Transformation can occur naturally but the incidence is extremely low and is limited to relatively few bacterial strains. Plasmids can transfer genes that occur naturally within them, or plasmids can act as carriers for introducing foreign DNA from other bacteria plasmids, or even eukaryotes into recipient bacterial cells. In this lab, the LB- and LB+ plates had a lawn of growth, the most growth out of all the plates. The LB/amp+ plate also showed some bacterial growth, but it was very little. The LB/amp- plate was the only plate that had no observed bacterial growth. Transformation efficiency might be affected by the picking up of enough cells, the time of cold and heat shocking, not re-suspending, and not using aseptic technique. The lawn on growth observed in the LB- and LB+ plates are due to the absence of ampicillin. The reason why the LB/amp+ plate showed some growth was because of the resistant plasmids. Since there were no plasmids to resist the ampicillin in the LB/amp- plate, there was no growth. Introduction The bacterium used in this lab, Escherichia coli (or E. coli) is an ideal organism for the molecular geneticist to manipulate and has been used extensively in recombinant DNA research. It is a common inhabitant of the human colon and can easily be grown in suspension culture in a nutrient medium such as Luria broth, or in a petri dish of Luria broth mixed with agar (LB agar) or nutrient agar. E. coli contains about five million DNA base pairs in its singular circular chromosome. E. coli may also contain small circular DNA molecules called plasmids, which also carry genetic information. The plasmids are extrachromosomal; they exist separately from the chromosome. Some plasmids replicate only when the bacterial chromosome replicates, and often occur in as many as 10 to 200 copies within a single bacterial cell. Certain plasmids, called R plasmids, carry genes for resistance to antibiotics such as ampicillin. Genes can be transferred between bacterial in three ways: conjugation, transduction, or transformation. Conjugation is a mating process during which genetic material is transferred from one bacterium to another of a different mating type. Transduction requires the presence of a virus to act as a carrier to transfer small pieces of DNA from one bacterium to another. Bacterial transformation involves transfer of genetic information into a cell by direct uptake of the DNA. During gene transfer, the uptake and expression of foreign DNA by a recipient bacterium can result in conferring a particular trait to a recipient lacking that trait. Transformation can occur naturally but the incidence is extremely low and is limited to relatively few bacterial strains. These bacteria can take up DNA only during the period at the end of logarithmic growth. At this time, the cells a said to be competent. Competence can be induced in E. coli with carefully controlled chemical growth conditions. Once co mpetent, the cells are ready to accept DNA that is introduced from another source. Plasmids can transfer genes that occur naturally within them, or plasmids can act as carriers for introducing foreign DNA from other bacteria plasmids, or even eukaryotes into recipient bacterial cells. Materials and Procedures I marked one sterile 15-mL tube ?+? and the other . I used a sterile transfer pipet to add 250 ?L of ice-cold calcium chloride to each tube and placed both tubes on the ice. I then used a sterile plastic inoculating loop to transfer a cell mass about the diameter of a pencil eraser from isolated colonies of E. coli cells from the starter plate into the + tube. I immersed these

Organizational Committment essays

Organizational Committment essays Whether the average person consumes alcohol on a regular basis or not, the fact remains that he or she has probably heard of Jack Daniels Tennessee Whiskey. It is a household name in America and more than 130 countries around the world. However, the global growth of Jack Daniels from humble beginnings and the extent its products, services, and processes are hardly the topics of discussion over the black-labeled bottle. This paper will address these topics, as well as additional information about the famous Jack Daniels Tennessee Whiskey. While the exact origins of whiskey are lost in the mists of time, it is generally accepted that the ancient Celts (including the Scots, Irish, Cornish and Welsh) knew how to distill grains at least as far back as 800 B.C. They lacked the climate to grow the more fragile grapevines used for wine and instead made use of their cereals, such as barley and rye, both of which grew well in the northern European climate. Celts viewed their fiery brew as a gift from their gods that literally brought the dead to life and warmed even the coldest spirit. In fact, in Celtic whisky is called "uisge beatha"-the water of life. From Scotland and Ireland in the 1400's, to the United States and Canada during Colonial times and to the rest of the world as its popularity grew. The art of distilling and making whiskey was imported to the Colonies from the British Isles even as the American colonies themselves were growing. Here the spirit of independence and rebellion marked the American whiskies as a departure from their British cousins in both technique and taste. Next, we must move to the man himself, Jasper Newton "Jack" Daniel. He was born in September 1850, one of thirteen children, to Calaway Daniel & Lynne Tolley. At age seven, he was hired out to work for a family friend, Dan Call, a Lutheran minister and Louse River whiskey still owner. Having an obvious con...

Gender. media and diversity Assignment Example | Topics and Well Written Essays - 500 words

Gender. media and diversity - Assignment Example Therefore, identity is an act of performance where individuals adopt certain behavioral habits, and perform them to a niche group of audiences (Farrell 39). Similarly, the readings liken the social element of gender to identity. As opposed to being biologically determined, gender is considerably regarded to as a performance. In this case, repetitive practice of habits reserved for a specific gender invariably amounts to construction of an underlying gender. Therefore, feminine and masculine genders can be socially constructed by anyone, regardless of an individual’s biological sexuality. Primarily, social construction of gender implies that feminine qualities are not necessarily associated with being sexually female, while masculine qualities are not necessarily reserved for male persons. In essence, biological sexuality is natural whereas gender is culturally defined. In American societies, the aspect of gender is used to assign roles to men and women. For example, American societies perceive women as being physically and mentally weak, while their male counterparts are physically and mentally strong. As a result, mental and physical weaknesses are attributes reserved for the feminine gender, while strength is reserved for the masculine gender (Julie and Smith 155). Whenever men display weak mental and emotional composures like crying, they are criticized by the society as possessing feminine qualities. In this case, the performance of displaying weak emotions is used to construct the feminine gender, while performances related to display of strong emotional and ph ysical attributes is used to construct the masculine gender. Therefore, categorization of masculinity and femininity has less to do with biological sexuality, and more to do with social and cultural contexts. Undeniably, media plays a significant role in construction of gender in societies today. For example,

Competition and business risk Essay Example | Topics and Well Written Essays - 2000 words

Competition and business risk - Essay Example The industry also has celebrity endorsement campaigns. The prospects for long-term growth in the sales of athletic footwear are excellent. Athletic shoes have become the everyday footwear of choice for children and teenagers. Adults buy athletic shoes for recreational activities as well as casual use, attracted by greater comfort, care features, and lower prices in comparison to leather shoes. Athletic footwear has proven to be very attractive to people who spend a lot of time on their feet, as well as to older people with foot problems. The Global Shoe industry has a great amount of shares in the market and is in a position to achieve even more. The company currently has two plants in North America and Asia, each producing 2 million pairs and 4 million pairs respectively. Both plants are operated at overtime to enhance annual capacity by 20%. In year 10, the company’s annual capacity of shoe pair was 7,200,000. This makes sales volume equal to 5.2 million pairs in year 10. Th e company’s staff is capable of bringing in new shoe models, features and styles to keep the product line up to date. In year 10, the company sold 4,500,000 million pairs of shoes to retailers and individuals. 740,000 pairs were sold to private label through contract and bidding (Thompson, Stappenbeck & Reidenbach, 2011). The industry also has various distribution centers that not only facilitate the company but also its consumers. The distribution center includes wholesale sales, retail stores and apparel stores. The other distribution center includes online shopping through the company’s website. The industry also supplies its products through private label sales to multi-outlet retailers. The company manufactures 500 designs of products, which include shoes for different categories, from daily use to specialty shoes designed for walking, golf, tennis etc. The raw material is supplied to the industry by different suppliers, almost 250 suppliers supply raw material of different types. In short, the industry from-time-to-time enhances its footwear with new styling and performance features and alters the number of models/styles in its product lineup. The company strives to enhance its sales volume and standing in the marketplace via attractive pricing, advertising, mail-in rebates, contracting with celebrities to endorse its brand, convincing footwear retailers dealers to carry its brand, providing merchandising and promotional support to retailers, goods delivery times on shipments to retailers, and promoting online purchases at its Web site. Consumer demand for athletic footwear is diverse in terms of price, styling, and purpose for which athletic footwear is worn. Many buyers are satisfied with no-frills, budget-priced shoes, while some are quite willing to pay premium prices for top-of the-line quality, multiple features, or trendy styling. The biggest market segment consists of customers who buy athletic shoes for general wear, but there are sizable buyer segments for specialty shoes. â€Å"The diversity of buyer demand gives manufacturers room to pursue a variety of strategies, from competing across-the-board with many models and below-average prices to making a limited number of styles for buyers willing to pay premium prices for top-of-the-line quality† (Thompson, Stappenbeck and Reidenbach, 2011). Price, styling, features, quality and a wide choice of appropriate styles and models typically have the

Week4 discussion 2 . main post plus answer to a peer . total 2 post Essay

Week4 discussion 2 . main post plus answer to a peer . total 2 post - Essay Example One of the principal concerns brought about by this issue is: if time travel is possible, would people be able to change past events and alter the current state of affairs. In Bill Joy’s and Alvin Toffler’s articles, the primary concern is whether rapid and unregulated technology advancement would have a negative impact on future generations. According to Bill Joy, swift development of genetic engineering, robotics and nanotechnology, enables humans to create things capable of self-replication thus laying the foundation for impending doom. Toffler’s presents a closely related argument, suggesting that revolution of society toward super-industrialization may overwhelm people in the future, causing human disconnection and stress. The final reading on Thomas More’s utopia, describes a perfect fictional world free of all negativities. These writers perceive the human brain as being limitless and capable of many discoveries. However, they all seem to support th e commonsense, which requires individuals to acknowledge the nature of life’s order and the need to live in a manner that respects it. Diane Ackerman in her book Alchemy of the Mind explores not only the scientific elements of the brain, but also its social and psychological links to mind development. While the other writers primarily focus on the scientific reasoning of the human brain, Ackerman interlinks the scientific aspects with emotive, social, mechanics of language and other elements. Therefore, Diane Ackerman provides the most comprehensive and effective outlook on human reasoning and better platform for understanding life’s cryptic issues. Travis is right to assert that issues of morality and philosophy usually present complex questions. This is because virtually everyone has their view on what constitutes moral principles. For instance, in the persistent right to life debate, many argue that abortion is wrong, while others present an equally

Opportunities Within The Vietnamese Market Marketing Essay

Opportunities Within The Vietnamese Market Marketing Essay This report conducts researches and analyzes the opportunities and risks of developing chocolate business in Vietnam in the respect of economic, political, legal, social, cultural, geographical and climatic environment. Moreover, the report evaluates the conditions by rating them as low, medium and high level. After analyzing the detailed factors in Vietnam, the opportunities outweigh risks to a large extent, especially the open trade policy including supporting foreign investment, which leads to further recommendations that Vietnam should be reflected as the potential market to expand chocolate business for Swiss manufacturer and it is feasible to set up factory. Vietnam has experienced market-oriented economic reforms since 1986, which gave rise to speedy economic development. Over the period of 1991 to 2005, GDP growth rate in Vietnam achieved around 7.9% (Consumer Lifestyles in Vietnam, Euromonitor International, 2008). In the mean time, Vietnamese economy has become one of Asian largest economies with nominal GDP of $ 436 billion and $92.439 billion in 2009. According to the Vietnam Living Standard Survey (VLSS) conducted by the GSO every two years, the average income per person in Vietnam in 2006 was VND636,000 per month or VND7.63 million per year, an increase of 31.3% from 2004 (Consumer Lifestyles in Vietnam, Euromonitor International, 2008), which was on account of the countrys excellent economic performance. On this condition, the Vietnamese are able to buy more consumer goods even high-priced products like fair trade chocolate because increasing disposable incomes mean advancing purchasing capability to a certain degree. Over the past ten years, there were a serious of new trade policies issued to intensify trade liberalization atmosphere and the key aspects are as follows: Firstly, restrictions on quantitative import products have been dismantled to a large extent (on all products except sugar and petroleum products); secondly, due to meaningful cutback in tariffs, the level of regional protectionism has been reduced; thirdly, the obstructions on foreign direct investment (FDI) has been released; finally, government inspired private-sector to take part in foreign trade and set up business ventures (Athukorala, P-C, 2006). Moreover, on November 7, 2006, Vietnam joined the WTO being the 150th Member of the WTO with primary trading partners such as China, Japan, Australia, ASEAN (the Association of South East Asian Nations) countries, the U.S. and Western European countries. There are improvements in two main areas: In service, Vietnam is committed to removing the limits on foreign ownership in most sectors but this can be phased out in different stages; in trading rights, the WTO commitments declare that all domestic and foreign firms have full rights to import and export under the same registration procedures. Trading rights also include the right to distribute imported products in Vietnams territory and the right to choose local distributors (Tien Quang Tran, T. Q., 2008). Consequently, there are less obstructions for Swiss chocolate manufacturer to build manufactory and extend services in Vietnam. More significantly, Swiss producer is able to cooperate with local private-sectors like material suppliers, which endows it with more bargain power due to the favourable trade policies. 2.1.3 Encouragement of foreign investment (high level) Since the early stage of renovation reforms, the Vietnamese government has realized the significant role of FDI for economic transition and development. In recent years, the government is collecting helpful information to bring down the barriers weakened the attraction of FDI and make further step to improve Vietnams investment climate by leading regular semi-annual meetings,. On 1 July 2006, a new law called Investment Law issued by the National Assembly came into effect. The law was put forward with the view of treating the investment activities of both foreign and domestic investors uniformly and inducing a new wave of foreign investment (Tran, T. Q., 2008). Furthermore, the Investment Law is essential to establish more open investment climate and integrate into the international market to meeting WTO principles such as the most-favoured nation, and publicity and transparency principles. Over the past three years, foreign investment in Vietnam grew approximate threefold than the past (Tran, T. Q., 2008). For example, Microsoft and Intel invested 10 million in Vietnam respectively, the Swiss Banks developed shipping industry by financing one billion U.S. dollars, and Taiwans Hon Hai Group contributed 5 billion U.S. dollars in Vietnam to create Hong Haidi country. According to statistics from Vietnams foreign investment administration department, the scale of FDI has reached 160 billion in 2007, with growth rate of 57% compared with 102 billion dollars in 2006. Under these circumstances, there could be more space and opportunities for Swiss fair trade chocolate manufacturer to open up new market in Vietnam on account of less legal restrictions and more encouragement from local government. In addition, when Swiss manufacturer comes up against difficulties, it is necessary for local government to spare no effort to stretch support hand. 2.1.4 Expanding distribution channels (medium level) Since Vietnam entered into the WTO, supermarkets/hypermarkets turn to be principal distribution channels with wide variety of products and a pleasant shopping experience instead of small grocery retailers. For instance, a company called Saigon Nguyen Kim (Sai Gon-Nguyen Kim) opened one shopping center CMC Square in Ho Chi Minh City. CMC Square covers an area of 4,000 square meters, which is able to receive tens of thousands of customers per day. It will be the flagship store among the existing 9 branches which located in the capital Hanoi, Can Tho, Da Nang and Binh Duong Province and other cities. At the moment, the investigation shows that the sales of chocolate confectionery were increasingly sold via supermarkets/hypermarkets (Chocolate Confectionery Vietnam, Euromonitor International, 2009, p.2). More importantly, chocolate is one kind of food which has high requirement for temperature, therefore, the advanced storage condition such as operating air-conditions will contribute t o prolong its storage period and ensure its delicious taste. 2.1.5 Labour cost (medium level) The labour cost in Vietnam is in low level compared with other Asian countries like China. On the one hand, this is an advantage for Swiss chocolate producer to set up manufactory, which is an important factor in saving cost and enables Swiss manufacturer to invest more in promote technical equipments and personnel training. 2.2 Liberalisation in Political Environment (medium level) Until December 2007, Vietnam had established diplomatic relations with 172 countries. In recent years, the government of Vietnam has taken initiatives to locking in domestic (unilateral) liberalisation reforms by committing itself to play an active role in regional, bilateral and multilateral trade liberalisation initiatives (Athukorala, P-C, 2006). This kind of political environment with freedom and open-mind creates democratic business atmosphere for Swiss chocolate producer. Besides, as shown in a enterprise survey conducted by World Bank, it seems that Vietnam has a better ranking compared to all other Asian countries like China and Thailand (Tran, T. Q., 2008, p. 1193). In a word, the stable political situation and high level of security help to bring about low risk for Swiss manufacturer. 2.3 Social and Cultural Aspect 2.3.1 Open attitude to foreign cultures and brands (high level) Beginning from the 1990s, Vietnam has been exposed to foreign cultures like Southeast Asian, European and American culture. Under this influence, local customers are prefer to purchase foreign brands and they consider that international goods own higher quality than local brands with their established names (Chocolate Confectionery Vietnam, Euromonitor International, 2009, p.2). In recent years, many famous foreign brands have entered the market, including Giordano, Levi, Valentino, Chanel, Louis Vuitton, Calvin Klein, LOreal and Shiseido. Clothes, handbags, perfumes and cosmetics have enjoyed an annual growth rate of 30% in the Vietnamese market. At the same time, the number and value of imported cars and motorbikes in Vietnam has increased significantly as a result of a decrease in the import tariff on cars from 90% to 60%. Vietnam imported 28,000 cars in 2007, of which 5,000 cars were imported in December at a value of USD73 million (Consumer Lifestyles in Vietnam, Euromonitor In ternational, 2008, p.2). In view of the current tendency, Swiss fair trade chocolate is able to seize market share due to its high reputation with long history and fantastic taste. 2.3.2 Promotion by public media (medium level) Public media especially TV play important role in transmitting foreign culture and increasing awareness of international brands. Almost 95% of Vietnamese households now have electricity connections compared to only 50% in the early 1990s. Vietnamese people like to watch television in their spare time. In rural areas, people usually visit each other after work to have dinner, talk and enjoy television programs (Consumer Lifestyles in Vietnam, Euromonitor International, 2008, p.17). Vietnamese can acquire sufficient information regarding the advantages of chocolate. As the promotion by public media, Vietnamese consumers normally purchased chocolate as a gift for a special occasion such as Tet Holidays, birthdays and especially Valentines Day (Chocolate Confectionery Vietnam, Euromonitor International, 2009, p.2). Moreover, it is more popular that they even consume chocolate as daily consumption goods. 2.3.3 Customers preference of luxury goods (medium level) Some of Vietnamese consumers often shop expensive products even unnecessary to their daily life to define their role and social class in the community to distinguish from other people (Consumer Lifestyles in Vietnam, Euromonitor International, 2008, p. 2-2). Especially, the newly emerging affluent classes in Vietnam want to establish themselves as connoisseurs of fashion and use the ownership of foreign brands to show off their wealth and status (Consumer Lifestyles in Vietnam, Euromonitor International, 2008, p. 2-1). This phenomenon is beneficial to Swiss chocolate to become popular consumer items. 2.3.4 Majority of teens (medium-high level) As shown in Table 2, people aged 10-24 years are in the majority for many years with approximate 30-31% of the total population due to the uncontrolled birth rate of the 1970s and 1980s (Consumer Lifestyles in Vietnam, Euromonitor International, 2008, p. 3-1). In 2007, there were 12.7 million teens in Vietnam. Table 2 Population by Age and Gender (% analysis and % growth): 1995/2007/2015/1995-2007/2007-2015 Source: National statistics, UN, Euromonitor International This teens group are more sensitive to external factors such as fashion trends from other countries which will exert great effect on their choice of clothes, hairstyle and snacks. One the one hand, some of them are still students whose parents give pocket money to, hence, they can make some of their own decisions on what to buy or what to eat. On the other hand, some of them may have started to work to earn their own income and already have adequate purchasing power to decide what to buy. Therefore, this target customer group will be the limitless resources for Swiss chocolate producer to explore. 2.4 Proximity to China and Thailand (medium level) It is bordered by China to the north and close to Thailand as well. The geographical position could attract large numbers of tourists especially those are from China and Thailand. On the situation, there are huge potential customers who may purchase Swiss fair trade chocolate when they are appealed to the exquisite design combined with local specialty. 3 RISKS IN VIETNAM 3.1 Incomplete Tariff Structure Reform (medium level) Over the past years, although Vietnamese government has made significant development in market economy such as rationalizing the tariff structure, the tariffs are still at high level and non-uniform (Athukorala, P-C, 2006), which means that if Swiss manufacturer produces chocolates offshore and transports them to Vietnam, it may take higher cost than producing in Vietnam. 3.2 Legal Aspect 3.2.1 Insufficient protection of intellectual property rights (medium-high level) Vietnam has devoted to protect intellectual property rights (IPR) in these years including integrating itself with APEC cooperation activities in the intellectual property area implemented through the APEC Intellectual Property Rights Experts Group (IPEG) (Nha Trang, 2007, p.5). Nevertheless, as shown in Table 3, there is still inadequate emphasis on the protection of IPR and the number of companies which have registered industrial property only account for 25% over all of operating companies. In addition, the activities of IP infringement are turning more frequent and increasingly complex. Under this kind of circumstance, there are almost no Vietnamese companies to set up IP departments or appoint commissioners to take charge of managing companies IP assets. As a result, when Swiss producer enters into Vietnam market, it is inevitable to be in the face of the risk of tort and possible that there is no enough legal support. Table 3 Software Piracy Rates by Countries Source from: Business Software Alliance (BSA) and IDC Global Software Piracy Study, 2005 3.2.2 Less corruption than other Asian countries (medium level) In Vietnam there are about 50% of companies are likely to bribe such as giving gifts to tax inspectors. However, corruption is less and the amount and value of bribe is lower than other Asian countries including China and Thailand. In particular, senior managers in Vietnam have to spend about six percent of their weekly time in dealing with the requirements of government regulations (Tran, T. Q., 2008). Whats more, there is high confidence for enterprises paying lower costs for security and crime owning to the advanced legal system in Vietnam. Consequently, this corruption may not impose too much negative influence on the businesses and investments of Swiss chocolate manufacturer. 3.3 Social and Cultural Aspect 3.3.1 Customer with price-conscious (medium level) Some of Vietnamese consumers were very price-conscious and they may cut back expenditure when they are against recession period. More important, fair trade chocolate is more expensive than normal one, which may be labeled as an unessential luxury goods. Accordingly, they may ignore the high-price goods to save their money (Chocolate Confectionery Vietnam, Euromonitor International, 2009, p.1). 3.3.2 Intensive competition (high level) Internal competition Currently, there are two dominant chocolate companies in Vietnam Nestlà © Vietnam Ltd and Mars Vietnam Inc, which has set up stable prestige with well-known chocolate brands such as MMs, Mars, Goplana and KitKat. In 2008, Nestlà © Vietnam Ltd took up 10% share of value sales in chocolate confectionery, and Mars Vietnam Inc took second position with only 0.1% behind Nestlà ©. They enjoyed the advantages of first mover, and are more experienced than local manufacturers in this category (Chocolate Confectionery Vietnam, Euromonitor International, 2009, p.2). Moreover, Belcholat JSC experienced the largest increase in actual value sales at VND8.1 billion in 2008. On the fact of this, it is difficult for Swiss manufacturer to occupy adequate large market share compared with its competitors, especially Nestlà © is from Switzerland as well. External competition There are various local sweet and savoury snacks and sugar confectionery such as chips/crisps, snack bars and fruit snacks in Vietnam, which means that Swiss producer faces high threat of substitutes. Local manufacturers have more experience in making appetizing snacks with diversified taste, sizes and prices satisfying different customers (Chocolate Confectionery Vietnam, Euromonitor International, 2009, p.2). On this condition, it is possible for fair trade chocolate to lose large market share to these snacks in the niche segment due to its high price and the demands for alternatives options will increase more than chocolate (Chocolate Confectionery Vietnam, Euromonitor International, 2009, p.3). 3.4 Unstable Weather (medium level) Vietnams climate is Subtropical monsoon with large rainfall and high humidity, and the weather is unsteady especially in the mountains and plateaus which may be 5  Ã‚ °C in December and January and 37  Ã‚ °C in July and August, and the average annual temperature is higher in the plains and in the south. In particular, in recent period, the temperature in winter is higher than before. The changing weather exerts negative impact on producing and storing up chocolate for manufacturers. 4 RECOMMENDATIONS AND CONCLUSION After the first step of analysis of Vietnam, firstly, at the aspect of economic environment, on the one hand, it is visible that the open economic environment with increasing disposable incomes and expanding distribution channels will give positive influence on building chocolate market for Swiss enterprise. In particular, the increasing relaxed and open-minded trade policies including encouraging foreign investment illustrate that there is less unfair treatment for foreign companies and when they face such one they could ask help for government and law with more opportunities to solve problems. On the other hand, the tariff structure reform is still on the way and there are a lot of disadvantages and irrationality. By measuring the pros and cons, it is considered that the opportunities in economic aspect have great weigh than risks. Secondly, in terms of social and cultural surroundings, Vietnam culture is affected by foreign culture largely in recent years, especially the teenagers accounting for the majority of Vietnam population are willing to accept international fashion and brands, with the aid of public medias propaganda. Although there are some Vietnam are still traditional price-conscious, more and more people could afford and be glad to purchase luxury goods to orientate their social position. However, the fierce competition in Vietnam chocolate business is a huge risk for Swiss manufacturer who is later mover because it should take long period to set up its social prestige and be difficult to compete with these first movers. As a result, it is necessary to weigh the opportunities and risks further. Thirdly, the dramatic weather exert negative impact on setting up manufactory because chocolate is one kind of the temperature-sensitive snakes. It will take more costs to produce chocolate and keep them in storage. Nevertheless, combined with other factors such as tariff and labour cost, it may be cost-saving in Vietnam than in other Asian countries. Hence, after doing research on Vietnam climate and geography, it is advocated that Swiss chocolate company could establish factory in north of Vietnam and in plain and it should take more effort to consider the exact position of manufactory in the next step. In a word, by weighing the opportunities and risks mentioned above, Vietnam is still a potential market for Swiss chocolate enterprise to expand service and set up plant. Certainly, it should make further effort to explore the feasibility by conducting more marketing investigation.

My Philosophy of Education :: Teaching Education Essays

My Philosophy of Education There are many ways to educate, express or unveil knowledge to a student. The student’s education greatly depends on the educator’s philosophy of education. This ideological viewpoint appears to be the one true constant that could be a detrimental development influence in the classroom, no matter what curriculum is designed for the student. The students of today possess distinct and different qualities and beliefs that educators are now realizing and learning to adapt to in the classroom. If educators cannot get beyond the boundaries of social class, religion, race, creed, gender, sex, disability or cultural background, then our focus has turned too heavily upon differences and the labeling of students as special needs or underachiever, thus forming harsh pre-expectations toward students in the classroom. In my school environment everyone will be treated on an equal playing field. This atmosphere between student and teacher will enable the education process to direct itself in a positive manner sufficiently reaching the overall goal, which is knowledge through personal achievement and reason enlightenment. As an educator, I realize that my philosophy of education is portrayed not only in my actions within the classroom, but also in my overall character as an individual. I must, therefore, reflect a positive attitude in the classroom focusing on the importance of humanity, multiculturalism and the teaching of the Language Arts. Every student has the individual right to an education and it is my duty to insure that each student has the opportunity to exercise his or her educational rights in my classroom. As an educator, I must be on the cutting edge of new technology and teaching methods, so I may be prepared to offer my students a broad spectrum of learning related to their global env ironment. Learning is an infinite process, which I as an educator must acknowledge and portray in my classroom. I hope to help develop and form camaraderie in my classroom, which will create relationships of honesty and integrity with my students, giving them an inviting avenue of communication with me and with their peers. More importantly, my classroom will offer my student’s a learning sanctuary, which will provide them an environment to expand their knowledge and understand the world and themselves.